الشركات التي تنمو من أجل النمو بحد ذاته أو التي تتوسع في مجالات خارج استراتيجية أعمالها الأساسية غالبًا ما تتعثر. من ناحية أخرى، الشركات التي تبني نموها على مصالح عملائها ومساهميها غالبًا ما تنجح مع مرور الوقت.

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