إذا نظرت إلى ما هو مشترك بين بعض الشركات التي أملكها، بما في ذلك سلسلة فنادق فور سيزونز Four Seasons، نيوزكورب News Corp، فندق جورج الخامس George V، فندق بلازا Plaza. هذه كلها علامات تجارية لا يُمكن استبدالها في مجالاتها الخاصّة.

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